Hobby Lobby, the popular craft decoration chain, has recently taken action against Obamacare and its requirement to provide insured employees with contraceptive and abortion coverage. Hobby Lobby’s founder and CEO commented on the matter by stating, “We simply cannot abandon our religious beliefs to comply with this mandate… These abortion causing drugs go against our faith.” The suit was filed on September 12th in U.S. district court in Oklahoma City. Lori Windham, the representing attorney for Hobby Lobby said, “They’re being told they have two choices: Either follow their faith and pay the government half a billion dollars or give up their beliefs.”
One way in which PR crisis takes place rapidly is through social media. A Facebook page has been started to boycott the company. In a post to their wall today, they stated, “There’s already 70,000 signatures. We started off with only 12 likes on this page yesterday, and now the boycott is already up to 70,000!!!! Woohoo!!!” This shows how quickly crisis can evolve as people rally together over social media.
In addition to this there has also been a tumblr started in which crafty opposers are showing pictures of their works and voicing their distain towards the companies beliefs.
I could not find a press release so it will be interesting to watch this and see how it plays out. The one statement I found said this, “The Green family respects every individual’s right to free speech and hopes that others will respect their rights also, including the right to live and do business according to their religious beliefs.” This is not a huge crisis, and it is more of a legal case. With that said, I think this was a good statement to put out. They have no reason to give any sort of apology. It would be good, however, to be able to find a more accessible press release from the company in regards to what is going on.
One Facebooker commented, “Religion belongs in a church NOT a workplace,or in strangers lives.” Do you think this is true? While Green may not personally know those employees insured by Hobby Lobby, is he not ultimately their leader and the reason that they have a job there and insurance?